UNIC – Concerie Italiane and Lineapelle, supported by ITA – Italian Trade Agency, have launched a number of international workshops, whose name is StoryTechTelling.

They took place in three places:

 

1.      Shanghai, on May 30

2.      Madrid, on June 6

3.      Stockholm, on June 14

 

The aim was to build up a new tale and report attitude, while sharing Italian manufacturing top quality with regard to leather and fashion materials.

Spotlighting, at the same time, the innovative, evolutionary and smart energy driven by several solutions, which match traditional artisan expertise with top-notch technology.

Each seminar provided a valuable opportunity to present the circular and sustainable identity of leather, along with its versatility; furthermore, seminars also highlighted the paramount importance of materials when it comes to the creation of state-of-the-art fashion accessories.

They spotlighted the whole production cycle: from the very starting point, when we picture and design leather and materials, to the very end of the process, when a bag or a pair of shoes become a real must have article for consumers.

Such international roadshow is undoubtedly one of the activities implemented by Lineapelle to promote and advertise Italian top quality. Lineapelle, the most important business show fully dedicated to items supplied by fashion & luxury industry worldwide, is going to celebrate its 97th edition, scheduled in Milan, on 2-4 October 2019. Over 1,300 exhibitors and around 20,000 visitors, coming from all over the world, are due to join the fair event.

That will be a golden moment to carry out a strategic commercial networking.